BUTTERMAN

Butterman is a French bakery based in Bali, boasting 7 locations across Indonesia. It blends authentic French baking traditions with a modern twist, earning a reputation for its irresistibly fresh croissants and other delightful pastries. The brand’s playful slogan, "our croissants are better than your man," perfectly captures its bold, tongue-in-cheek spirit and commitment to quality.

MY WORK

  • Jakarta Agency Management: Oversee the agency in Jakarta responsible for content creation and social media strategy, ensuring consistent and engaging brand messaging across all digital platforms.

  • Artistic Direction: Lead the creative vision and design strategy, maintaining high aesthetic standards and a unified brand identity across all visual communications.

  • New Butterman Launch in Bali: Coordinate and manage the opening of a new Butterman location in Bali, handling logistics, marketing initiatives, and ensuring a seamless launch experience.

  • Photo Shoot Organization in Bali: Plan and execute professional photo shoots on location in Bali to capture high-quality visuals that enhance promotional materials and digital campaigns.

  • Meta Business Ads Management: Manage and optimize advertising campaigns on Meta Business platforms, driving targeted reach and engagement to boost brand awareness and sales.

  • Collaboration with Valrhona: Develop and execute a creative partnership with Varhona, a French chocolate brand, to produce unique content that merges Butterman’s artisanal bakery expertise with premium chocolate craftsmanship.