Le Petit Cartel is a luxury leather brand specializing in handcrafted handbags and small leather goods. Rooted in artisanal craftsmanship, each piece is carefully designed to blend timeless elegance with a bold, modern edge.

Made from premium materials, our collections celebrate authentic savoir-faire, where every detail reflects a passion for quality and unique design. More than just accessories, Le Petit Cartel’s creations are a statement of style and craftsmanship, designed for those who appreciate refined artistry with a contemporary touch.

Le Petit Cartel needed a structured and strategic approach for its campaign launch. My role focused on coordinating marketing efforts, overseeing creative direction, and optimizing digital strategies to ensure a cohesive, impactful, and successful launch across all platforms.

• Implementation of the Retro-Planning – Structuring and organizing key steps for a successful campaign launch.

• Marketing Budget Management – Allocating resources efficiently to maximize impact and ensure a smooth execution.

• Creative Direction & Production – Developing the mood board and overseeing location scouting, model selection, and the coordination of photographers, videographers, and makeup artists.

• Product Sheet Creation – Uploading and optimizing product listings on Shopify to ensure a seamless customer experience.

• Visual Content Management – Coordinating internal graphic designers to produce high-quality images for the website and marketing materials.

• Editorial & Social Media Strategy – Defining the editorial line for social media to maintain a consistent and engaging brand voice.

• Influencer Marketing & Collaborations – Developing a gifting and collaboration strategy to strengthen brand awareness through key influencers.

• Paid Advertising Strategy – Implementing and managing Facebook/Instagram ad campaigns to drive conversions and engagement.

• Email Marketing Automation – Creating marketing email flows to enhance customer retention and maximize sales.

• Website Launch Preparation – Setting up and optimizing the website for a smooth and impactful launch.

CAPSULE COLLECTION

• Sourcing and selecting the team for the shoot, including models, studio, makeup artist, photographer, and videographer.

• Coordinating the photoshoot, from retro-planning to selecting featured bag models and styling to ensure brand consistency.

• Creating and optimizing product sheets on Shopify for a seamless shopping experience.

• Managing communication materials, including advertising, social media content, and email marketing campaigns via Klaviyo, to support the collection launch

“COLOR IS THE ANSWER”

• Opening of the first Le Petit Cartel store in France, located in Le Marais, Paris, including location scouting and lease negotiations.

• Recruitment and training of sales staff to ensure a high-quality customer experience.

• Sourcing and installing store furnishings and implementing an inventory management system for efficient operations.

• Coordinating store supply logistics from Bali to Paris, ensuring smooth inventory management.

• Creating campaign visuals and launching promotional content across social media and the website to generate buzz.

• Planning the store opening event, including collaborations with influencers and exclusive gifting.

• Extending the launch celebration with a private event in a Parisian apartment in the 9th arrondissement, featuring tailor-made cocktails, a photo booth, and curated brand experiences

• Co-creation of an exclusive bag collection in collaboration with Le Petit Cartel’s founder and Federica (JuneSixtyFive).

• Planning and organizing Federica’s trip to Bali, including flights, accommodation, itinerary, and transportation.

• Negotiating collaboration terms and partnership rates to ensure a mutually beneficial agreement.

• Overseeing the launch of the collection both online and in-store, ensuring a smooth and successful rollout.

Website : https://maisoncartel.com

Instagram : https://www.instagram.com/maisoncartel_official/