AANOUKIS

AANOUKIS is a Bali-based swimwear and resort wear brand that celebrates femininity with elegance and confidence. Created by French designer Alexandra, the brand blends effortless style with a “je ne sais quoi” that makes every woman feel like a goddess. Inspired by nature and the beauty of sun-kissed escapes, each collection embraces vibrant colors, luxurious fabrics, and timeless silhouettes.

Elevating AANOUKIS' Presence

AANOUKIS is a brand with a strong identity—effortless, feminine, and infused with a French touch. However, to grow and scale internationally, it needed a structured marketing strategy, a clear budget plan, and a consistent digital presence across platforms.

My Role at AANOUKIS

  • Strategic Planning & Budgeting – Defining the 2025 marketing strategy and budget to align with the brand’s vision and expansion goals.

  • Digital & Social Media Management – Handling Instagram, Pinterest, YouTube, and LinkedIn, while managing the website to enhance engagement and visibility.

  • Content & Advertising – Implementing the marketing strategy through visual creation, website updates, and Meta Business ad management (including post sponsorships).

  • Email Marketing – Developing monthly newsletters and setting up Klaviyo flows to optimize customer retention.

  • Wholesale & Influencer Collaborations – Searching and contacting wholesalers, while managing and scouting influencers to strengthen brand awareness.

  • Photoshoot Involvement – Participating in shoot planning and execution to ensure brand consistency.

  • Performance Tracking – Conducting monthly reports to measure success and refine strategies.

MY WORK